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Ensuring great website user experience

User experience design takes place before the website itself is designed, and invariably involves the production of a set of wireframes showing the structure and layout of the new website. The website design phase will subsequently involve making these wireframes look aesthetically pleasing and branded to the clients specification.


What does user experience include?

Firstly, we would spend time researching and planning every aspect of the website prerequisites - looking at the good and bad points from your competitors etc.

Then we would start to work up a set of page template wireframes. Throughout this process we will be regularly talking to you, getting your input, feedback etc and the end result will be a new structure and layout that you are totally happy with.

You would then have a set of wireframes that can be used to provide a great basis for the designer. It will also ensure you, the design team and the development team will be much clearer (with visual guidance) as to exactly what the website will include, meaning there should be no surprises for any parties at any stage of the project.


When is user experience appropriate?

Really, any website project would benefit from a user experience stage, as the main focus of attention is how the information is organised, what information is more or less important and where it should, therefore, appear on the page. It's important to understand the functionality that you might end up with in the final website, and consider how and where to best include slideshows, spotlights and any number of other bits of appropriate functionality.

For medium or large websites, this stage is absolutely imperative and enables clear thinking and a visual output to see how the new website would be structured to ensure there will be a logical and clear journey for the user accessing your website. It is just as important for a small website to have a good structure and good calls to action as well. 


Additional considerations

The benefit of having Webigence do the User Experience / Information Architecture on a new website, is that as we are separate from the visual design agency, we will then be able to work with, challenge and direct the designer to design the site and resulting in a much smoother and more efficient process.

There is a growing requirement to consider user's experience on other devices such as tablets and mobiles. The way the user interacts with these devices is totally different to how the user interacts with a traditional desktop device, so now we also need to be thinking not only about the different screen sizes, but also the way the user interacts on a mobile or tablet device. For example with buttons, links, as well as fields within online forms. These should now really be designed so they are much larger, as the user needs to be able to 'press' using their fingers and if they are too small it becomes difficult for the user looking at a site on a tablet or mobile device. These are only some of the things that need to be considered when designing and laying out a site.